Marketing mistakes can be costly and if they are repeated often, this is a big risk for the company. It’s true that everybody makes mistakes but some can be quite expensive not only to the marketers but also for the company. Seasoned marketers can attest that while some mistakes may seem small, others are huge and should be avoided.
Any company regardless of the size can be hit hard by a crisis. It could be that there has been a liability lawsuit or there has been a recall of products. Public relations crisis can be dangerous if not handled well as it puts the business on the line. This is one reason that any management should learn about effective …READ MORE